Lights, Camera, TSBI!
Video Production 101
The TSBI Touch
Our video production services include:
Social Media Videos
TSBI’S Process Of Creating Visual Content For Social Media
Importance Of Video Production For Brands
In a business, numbers talk louder than words so let’s get directly to the point,
- 90% of web consumers say that a video helps them make a decision to buy a product or service
- In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015
- Studies show that 54% of consumers want to see more video content from a brand/business
- 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020
- 65% of executives who watch work-related videos visit the business’ website afterward
- 64% of people who visit a business’ website are likely to buy their product after watching a video
- Estate agency listings that use video get over 400% more inquiries than those without video.
About Video Production
Combining the power of visual and audio, video is the most engaging and successful form of media. The versatility of video makes it a quintessential tool in any brand’s arsenal when it comes to storytelling. Brands can capture an audience’s attention and take them on a creative journey through the use of video production. Video production is usually split into 4 phases namely – Pre-production, production, post-production, and distribution.
Types of Video Production
Being a medium in itself, the use of video can be seen in other mediums as well. Hence, there are several types of video production. Below are listed some of the popular ones.
Social Media Visual Content
Social media is one of the fastest-growing avenues for engagement-driven content. It offers brands more creative and technical freedom while interacting with their target audience. With the help of professionals, brands can fine-tune their message for a specific set of audiences. Social media helps you interact with your existing audience and create intrigue amongst your potential audience.
The goal of any product video is to effectively demonstrate the benefits of a product. A successful product video engages the audience with its creative storytelling and increases the conversion rate of the product. People are more likely to retain product information through the medium of video compared to others in turn making an impactful and memorable video can go a long way for your product.
Testimonial videos are a great way to build loyalty amongst your audience by showing them satisfied customers praising the product or company. A well-made testimonial video highlighting the positive experiences of your customers can serve as that extra nudge that your audience needs to purchase your product or service. The best testimonial videos have a nice mix of personal appeal and emotional value to it.
Our Work In Video Production
Don’t believe our words, experience some of our finely crafted stories yourself
Client : Sandu Pharma
Category : Pharma
HOW WE MADE A 122 YEAR OLD BRAND SANDU PHARMA APPEAL TO TODAY’S YOUTH.
Communication Challenge: For a brand that is into production of ayurvedic medicines for more than 100 years it is a challenge to strike a balance between the age old benefits of the science of Ayurveda and it’s communication to the ever evolving fast paced consumer.
Client : Disney
Category : Entertainment
HOW ME MARRIED HEALTH WITH TASTE FOR DISNEY INDIA.
About the brand: Disney India has brought to us an array of stories that teach us something, entertain, and inspire generations.
Approach: The ‘Disney Delicious Minis’ series was headlined by Chef Saransh Goila and Chef Chinu Vaze. With interesting takes on healthy recipes featuring Disney movie references and characters made it a wholesome package for adults and kids alike.
Brand Video: The two brilliant chefs brought their expertise onto our film with their unique takes on classic recipes. Chef Saransh Goila the author, and winner of Food Food Maha Challenge, and Chef Chinu Vaze who is a celebrity Chef, Host, and Writer added her flair to the series of 24 short videos.
Client : The Q
Category : Entertainment
HOW WE CONCEPTUALISED & ESTABLISHED SABSE ALAG, SABKE LIYE’ FOR THE
About The Brand: Right since it’s inception, The Q has been known for its distinctive strategy that brings the best of digital to TV.
Client : Vibha
Category : Non-Profit
HOW WE GOT DONORS CURIOUS THROUGH THE EYES OF A CURIOUS KIDS
Communication challenge: As an NGO, its challenge is raising funds. We needed to strike a chord with the individual donors through great storytelling with the brand TVC in order to motivate them to donate.
Approach: We didn’t want to make the film a sad reflection on the kid’s situation, but a happy, buoyant celebration of his curiosity.
The kid’s inquisitiveness became the hero of the campaign. His inquisitiveness travels a full journey. It is ignored, made fun of and even discouraged, but never truly fades away.
Client : Thailand Tourism
Category : Tourism
HOW WE EVOKED OUR AUDIENCE’S WANDERLUST FOR THAI, AND TOURISM
Challenge: Repositioning the brand in the minds of high value customers; a critical but a long drawn exercise because;
• Premium imagery is not Thailand’s core positioning.
• Seen as a mass product with no unique USP or luxury value
• Myths and perceptions that scare the uninitiated
Client : Canapure Canola Oil
Category : Food
HOW WE GOT INDIA TO SWITCH TO HEALTHY OIL
Communication challenge: Building familiarity for an unknown oil category and build it as a healthy alternative. Build on it’s strength of it’s Canadian heritage
Insight: Canola helps fight cholesterol and aims at being a healthy alternative to olive oil. But unlike olive oil it is fantastic for Indian style of cooking
Outcome: Healthy oil leads to a healthy you. A healthy you gives you the opportunity to do more… it allows you to say ‘CAN’ to everything