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  /  influencer management

Our Work In Influencer Management

Client : HOTSTAR

Web Series ‘Rudra’

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Client : Sony LIV

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Client : &Pictures

How We Created Full On Bloc Party As A Channel Relaunch Activity For &Pictures

Brief: To establish that the channel will now provide ‘Full-On’ Entertainment
Solution: Make the audience experience full-on entertainment (by variety and duration) for one whole day and establish the proposition

Implementation: We organized a FULL-ON BLOC PARTY on the channel’s social media handles to bring its brand promise ‘On Nahi, Full On’ to life. By collaborating with top artists across different genres such as lshaan Khatter, Dolly Singh, Dhvani Bhanushali & Nikhil Paralikar, the day was filled with fun performances, each laced with a unique twist centered around the brand’s 4 pillars of Full-On Punch, Masti, Feels & Thrill

Results: Total Views: 11 MN +

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Client : ZepPay

We conceptualized, produced and collaborated with artists from across regional markets to bank on the ongoing boom in cryptocurrencies and talk about our brand

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Client : Sony BBC Earth

How We Indianised The Content For Sony BBC Earth
A series by Sony BBC Earth has a strong connection with animals and their journey of love, loss, and triumph. A host of popular comedians such as Jose Covaco and Sorabh Pant shared the screen with BBC Earth to create a comic sketch video with a mix of Indian touch and voice overs on some of the high-intensity visuals from the series.
The campaign garnered positive traction within the social space of the brand and collaborative artists.

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Client : Cartoon Network

How we got influencers to use our site to have the best summer ever!
Cartoon Network launched a website called the ‘Best Summer Ever’ wherein one could enjoy multiple activities virtually from their favorite cartoon characters across various categories like dance, music, games etc. all summer! We onboarded kid influencers to be one among the audience and create videos of them participating in an activity on the site and thereby encourage other kids to try it out too!

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Client : ALT Balaji

How an always on influencer strategy increased the traffic on our platform
With so many new shows & movies being launched on the platform almost every other week, we decided to focus on an always on influencer strategy wherein influencers would create content for each & every high point on the platform!
Here’s what we did with music composer Mayur Jumani for the launch of 3 of our shows – Bang Bang, DevDD and Helloo Jee.

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Client : Pogo TV

How we drove tune ins for a new show by creating relatable moments
For the launch of Pogo TV’s all new show LambuG TinguG, the challenge was to attract the new audience, We onboarded 2 popular child actors who became the lead characters LambuG & TinguG and created some cute & relatable moments that usually tall & short people experience!

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