Principal Mutual Fund
- Tax Saving was always about mundane messaging around saving tax and eventually leads to the brand landing in a blind spot.
- Demonetisation made the honest tax payers of India feel proud of themselves. We called out to all the proud tax paying nation builders to #SaveTaxWithPride
- Supported by extensive media spends, the brand has seen a 40% increase in web traffic, 30% increase in the leads and registrations and have had close to 10 enquiries now from the distributors