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  /    /    /  Bigg Boss 11

Bigg Boss 11

  • THE CHALLENGE
  • A brand that never had challenges drawing audiences to consume it, wanted to be a larger social phenomenon by increasing conversations
  • THE SOLUTION
  • The conversation was around the inmates who for obvious reasons couldn’t respond.
  • These conversations were going unharnessed.
  • THE RESULT
  • 40% increase in conversations from the last season
  • 33% increase in reach
  • 63% increase in impressions