- THE CHALLENGE
- The rate of response from the handle were low and the responses were in a standard templated format
- THE SOLUTION
- We gave a personality to our twitter responses. We let the giant Aldabra tortoise engage with the travelers. These tortoises are native to the island nation
- THE RESULTS
- We increased the rate of responses from an average of 5 a month to 94 responses per month.!
- From an average of 8 queries per month to approximately 33 queries; there was a substantial increase in the number of social media queries. In a span of six months, we managed to do 472 responses.