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Info:

198 West 21th Street,
Suite 721 New York,
NY 10010

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  /    /  Giant Starkenn

  • THE BRIEF
  • To drive people who are already exposed to cycling to drive cycling trails.
  • THE CHALLENGE
  • Cycling is a niche sport and Giant is a premium brand.
  • THE CREATIVE IDEA
  • The idea was to target IT professionals who frequently travelled abroad and therefore saw cycling as a daily activity.
  • THE SOLUTION
  • Test ride ads were posted on websites like naukri.com which see a high traffic on IT professionals on an everyday basis.
  • THE RESULT
  • There was a 103% increase a head generation and 63% increase in the trial football.