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THE CHALLENGE
- A market dominated by indigenous oils, now has a new entrant. How do we build Canola Oil as a product of Canada, and as an extremely healthy option.
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THE SOLUTION
- We created a proposition called I-Can, derived from Canapure, Canola, Canada and all culminating into the positive effect of good health.
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THE RESULT
- Currently sold only through online platforms, the oil brand has seen a surge in social enquiries from consumers and distributors alike.