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Colors

  • THE BRIEF
  • To engage audience on social media beyond social.
  • THE CHALLENGE
  • People who are highly active on social media have a restricted exposure to other forms of media and require a high amount of interactivity to get them involved.
  • THE CREATIVE IDEA
  • To integrate twitter and live screens installed in Cafes
  • THE SOLUTION
  • Screens were installed in cafes and offices for people to see their tweets live on those screens.
  • THE RESULT
  • No. of tweets : 17876
  • No. of accounts reached : 8143307
  • No. of impressions : 88354014
  • Trended : 5 Hours