How does one create a robust differentiation for a 11-year-old reality show?
Based on “Padosi and Gharwale”, the social media activities aimed to effectively grab the eye-balls of show lovers. From the use of Facebook LIVE with evicted contestants, live tweets during the telecast of the episode, gossip teasers, witty memes, interactive posts in the form of polls and contests, a full arsenal of content formats are used to keep the audience engaged.
The online audience of Bigg Boss keeps interacting on the social media platforms and a robust response plan fuels active engagement. Thus, the team also has a very strong social CRM plan wherein they engage with the audience using popular dialogues and instances from the show.