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  /  TSBI Studios

Our Work In Video Production

Don’t believe our words, experience some of our finely crafted stories yourself 

Client : ICICI Direct
Category : Banking

YES TO UDHAAR WITH ICICI DIRECT MTF

Approach: When it comes to trading there’s always a belief that it’s for the experts and for the monetarily affluent, to break that stigma and to take a relatable route to bring out the core messaging of ICICI DIRECT MTF which allows users to trade on credit, we drew inspiration from the age old ‘Aaj Nagad, Kal Udhaar’ saying of the kiranawalas of India who are totally against giving credit and tied it back to trading with ICICI Direct MTF
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Concept:
The lack of money should never be a reason to lose on important opportunities. We drew this message through the portrayal of a funny yet khadoos Kirana Wala and a simpleton guy who wants to buy groceries but his empty pockets don’t allow him to, neither the ‘Aaj Nagad, kal udhaar’ policy of the kirana wala but ICICI DIRECT MTF is different, never miss an opportunity with ICICI DIRECT MTF is the message we nailed through the portrayal.

E-ATM by ICICI Direct

Approach:Rather than building a traditional narrative around a product which is the common advertising route, we built a character who needs to be rescued from the curse of waiting. Intezaar Sharma based upon an insight from Murphy’s Law i.e. ‘whatever could go wrong, will go wrong’ is always told ‘Kal aana’ all his life until ICICI E-ATM offers him instant withdrawals within 5 minutes. An interesting mix of music and visual aid lends to the strong character of Intezaar Sharma in this ad for ICICI DIRECT.
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Concept:
Murphy’s Law state whatever can go wrong will go wrong and that is the curse of ‘Intazaar Sharma’s’ life. He’s rejected everywhere and is told to wait all his life, that is until ICICI DIRECT E-ATM enters his life with their instant withdrawals on trading in only 5 minutes.

FLASH TRADE BY ICICI DIRECT

Approach:To bring out the easy and simple nature of ICICI DIRECT FLASH TRADE’s user experience we drew parallels with something completel opposite…The Turkish Ice-Cream experience… complex, teasy and sometimes frustrating. With unique POV shots putting the viewers in the characters shoes, a little inspiration from Wes Anderson and a sprinkle of funny we made this advertisement for ICICI DIRECT FLASH TRADE.
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Concept:
A Turkish Ice-Cream experience is an emotional rollercoaster. You start with excitement which builds into anxiety and then irritation to anger. That is not what trading should feel like! Which is exactly what the ad says. Trading shouldn’t be an emotional rollercoaster, rather a simple experience of investment which is exactly what ICICI DIRECT FLASH TRADE provides.

Client : Proteinx
Category : Fitness

Proteinx Protein Abhiyaan

Communication Challenge: The people are the strength of this country and their strength comes from protein. We conceptualised and shot the Protein Abhiyaan Anthem for ProtineX India.

Client : Sandu Pharma
Category : Pharma

HOW WE MADE A 122 YEAR OLD BRAND SANDU PHARMA APPEAL TO TODAY’S YOUTH.

Communication Challenge: For a brand that is into production of ayurvedic medicines for more than 100 years it is a challenge to strike a balance between the age old benefits of the science of Ayurveda and it’s communication to the ever evolving fast paced consumer.

Client : Disney
Category : Entertainment

HOW ME MARRIED HEALTH WITH TASTE FOR DISNEY INDIA.

About the brand: Disney India has brought to us an array of stories that teach us something, entertain, and inspire generations.

Approach: The ‘Disney Delicious Minis’ series was headlined by Chef Saransh Goila and Chef Chinu Vaze. With interesting takes on healthy recipes featuring Disney movie references and characters made it a wholesome package for adults and kids alike.

Brand Video: The two brilliant chefs brought their expertise onto our film with their unique takes on classic recipes. Chef Saransh Goila the author, and winner of Food Food Maha Challenge, and Chef Chinu Vaze who is a celebrity Chef, Host, and Writer added her flair to the series of 24 short videos.

Client : The Q
Category : Entertainment

HOW WE CONCEPTUALISED & ESTABLISHED SABSE ALAG, SABKE LIYE’ FOR THE

About The Brand: Right since it’s inception, The Q has been known for its distinctive strategy that brings the best of digital to TV.

Client : Vibha
Category : Non-Profit

HOW WE GOT DONORS CURIOUS THROUGH THE EYES OF A CURIOUS KIDS
Communication challenge: As an NGO, its challenge is raising funds. We needed to strike a chord with the individual donors through great storytelling with the brand TVC in order to motivate them to donate.

Approach: We didn’t want to make the film a sad reflection on the kid’s situation, but a happy, buoyant celebration of his curiosity.
The kid’s inquisitiveness became the hero of the campaign. His inquisitiveness travels a full journey. It is ignored, made fun of and even discouraged, but never truly fades away.

Client : Thailand Tourism
Category : Tourism

HOW WE EVOKED OUR AUDIENCE’S WANDERLUST FOR THAI, AND TOURISM

Challenge: Repositioning the brand in the minds of high value customers; a critical but a long drawn exercise because;

• Premium imagery is not Thailand’s core positioning.

• Seen as a mass product with no unique USP or luxury value

• Myths and perceptions that scare the uninitiated

Client : Canapure Canola Oil
Category : Food

HOW WE GOT INDIA TO SWITCH TO HEALTHY OIL

Communication challenge: Building familiarity for an unknown oil category and build it as a healthy alternative. Build on it’s strength of it’s Canadian heritage

Insight: Canola helps fight cholesterol and aims at being a healthy alternative to olive oil. But unlike olive oil it is fantastic for Indian style of cooking

Outcome: Healthy oil leads to a healthy you. A healthy you gives you the opportunity to do more… it allows you to say ‘CAN’ to everything