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198 West 21th Street,
Suite 721 New York,
NY 10010

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  /    /  The Mud Rush

The Mud Rush

  • THE BRIEF
  • To create an online buzz about the premier adventure event, The Mudrush.
  • THE CHALLENGE
  • Since the page wasn’t active for more than 18 months, we promoted the campaign vigorously and attract as many registration as possible from social media.
  • THE CREATIVE IDEA
  • To refresh memories of the on page audience and develop engaging content as the page had no activity since 18 months.
  • Another challenge was to change the perception of the people and tell them that this is not a race but a fun run filled with adventure.
  • THE SOLUTION
  • A total of 18 campaigns were made over five months to explain every aspect of the event.
  • To make the posts engaging, they were related to several topics like Bollywood, Hollywood, corporate, partying, adventure and so on.
  • THE RESULT
  • The campaign had a high commercial recall and positively affected the number of enquiries.