To create an online buzz about the premier adventure event, The Mudrush.
THE CHALLENGE
Since the page wasn’t active for more than 18 months, we promoted the campaign vigorously and attract as many registration as possible from social media.
THE CREATIVE IDEA
To refresh memories of the on page audience and develop engaging content as the page had no activity since 18 months.
Another challenge was to change the perception of the people and tell them that this is not a race but a fun run filled with adventure.
THE SOLUTION
A total of 18 campaigns were made over five months to explain every aspect of the event.
To make the posts engaging, they were related to several topics like Bollywood, Hollywood, corporate, partying, adventure and so on.
THE RESULT
The campaign had a high commercial recall and positively affected the number of enquiries.
