The Mud Rush
- THE BRIEF
- To create an online buzz about the premier adventure event, The Mudrush.
- THE CHALLENGE
- Since the page wasn’t active for more than 18 months, we promoted the campaign vigorously and attract as many registration as possible from social media.
- THE CREATIVE IDEA
- To refresh memories of the on page audience and develop engaging content as the page had no activity since 18 months.
- Another challenge was to change the perception of the people and tell them that this is not a race but a fun run filled with adventure.
- THE SOLUTION
- A total of 18 campaigns were made over five months to explain every aspect of the event.
- To make the posts engaging, they were related to several topics like Bollywood, Hollywood, corporate, partying, adventure and so on.
- THE RESULT
- The campaign had a high commercial recall and positively affected the number of enquiries.