Nulla consequat massa quis enim. Donec pede justo, fringilla vel aliquet nec eget arcu. In enim justo, rhoncus vitae.

Image Alt
  /    /    /  The Lunchbox

  • Though the movie had won several accolades it didn’t have a big star cast
  • How do you promote a movie to an audience who is usually driven by a big star cast basis just the plot?
  • We tagged along with the Dabawallas in his usual routine and added an extra element to the lunch boxes in the form of a message tag
  • The message tag egged husbands and sons to write a thank you note to their women back home for the lovely food that they send each day
  • The entire journey was recorded, capturing the process and the emotions creating a heart warming video which relived the plot of the movie through the lives of common Mumbaikars
  • Number of Tweets : 3,229
  • Number of Accounts Reached : 6,108,411
  • Number of Impressions : 9,542,308

Read more

Read less