Though the movie had won several accolades it didn’t have a big star cast
How do you promote a movie to an audience who is usually driven by a big star cast basis just the plot?
THE SOLUTION
We tagged along with the Dabawallas in his usual routine and added an extra element to the lunch boxes in the form of a message tag
The message tag egged husbands and sons to write a thank you note to their women back home for the lovely food that they send each day
The entire journey was recorded, capturing the process and the emotions creating a heart warming video which relived the plot of the movie through the lives of common Mumbaikars
