People who are highly active on social media have a restricted exposure to other forms of media and require a high amount of interactivity to get them involved.
THE CREATIVE IDEA
To integrate Twitter and live screens installed in Cafes
Screens were installed in cafes and offices for people to see their tweets live on those screens.
We managed to achieve our campaign goal as people were introduced to the property. Even though Chiniwood is a different genre of movies compared to the regular Bollywood and Hollywood categories, we managed to achieve the target with a television rating of 0.4 %.