Introduction to PPC
Have you noticed those ‘sponsored ads’ that appear on the top of the Google search engine results page when you look for a certain keyword? Those ads are known as PPC ads, an abbreviation for Pay Per Click.
PPC marketing is an effective and vital online marketing tool to increase the search results for your business website by paying a certain amount of fee or cost to Google Adwords every time the ad is clicked. It allows you to target your online customers directly and lets you select the amount of coverage you want for the ads as per your needs and budget.
PPC marketing is a growing trend among businesses with advancements in eCommerce and online marketing tactics. However, the major question that troubles a lot of business owners is – Why spend money on ‘sponsored ads’ when determined efforts on Search Engine Optimization or SEO can also provide the same results? The answer to this is quite simple.
Though SEO incurs less amount of money for its online marketing activities, it takes a long time and effort to deliver the final results. But, PPC marketing makes it a hassle-free and fast process to obtain customer leads and improve the online visibility of your website. This promptness makes PPC marketing an important asset for firms that do not have much time to focus on their website’s SEO and can afford a good online marketing budget.
Why does your business need PPC?
Amidst the launch of a business idea, growth and success are a primary goal for every firm. To achieve these goals, firms adapt to different kinds of offline and online marketing strategies to always be on the top of their game. One such strategy is PPC. With the growing competition, PPC marketing has become a popular need of the hour for many companies to quickly attain great value to their website. Being one of the most effortless ways to get an audience to click on your website, it comes with advantages that make it a viable investment for your company.
Effective implementation of this online marketing model allows your business to enjoy these advantages:
Reach your target audience
Given the huge amount of promotion space, PPC marketing is a compelling approach to be used by firms to reach specific demographics and location of the audience. In simpler terms, it allows you to target such customers who are looking for businesses like yours to solve their problems.
Obtain a competitive advantage
In the plethora of online businesses emerging every day, it has become hard for companies to maintain their competitive edge. However, the right amount of investment in the online marketing budget and bidding the best selection of keywords for PPC ads can help your company target the audience before your competitors.
The major problem with traditional media is the lack of possibility to measure the key performance indicators for your marketing tactics. But with PPC marketing, tracking these indicators becomes quite handy with the help of Google Adwords. It offers analytical information in terms of clickthrough rates, impressions and conversations achieved with your sponsored ads. Since the money that you pay for PPC ads depends on the number of clicks you get on your website, it allows you to track every penny spent on each click out of your online marketing budget.
How can we help?
Though highly effective, PPC management is one complex and tedious task for firms to do on their own. Thus it is always more beneficial to hire a digital marketing firm or a PPC marketing agency to do the same. Rather than going in with the traditional ‘One-Size-Fits-All’ approach, at The Small Big Idea, we strive to provide our clients with a truly customized approach that fits with the online marketing goals and objectives that you have for your business. If PPC is the road you want to get to for availing prosperous deals for your business, then TSBI is the bus that can successfully help you travel down that road.
Successful PPC starts by understanding the business and revenue model, and as one of the top digital marketing agencies in Mumbai, this is one of the major fortes of our inhouse-team. We work hard to understand our brands thoroughly before executing any kind of online marketing campaign for them. For an effective PPC ad campaign, we believe in following a unique PPC marketing process that allows us to achieve the best possible results for our clients that is worth their time and investment.
- Once you have chosen us to be your digital marketing agency, our team puts in their best efforts to completely learn and research about your business, website and competitors, and pitch you effective documentation of strategies that our team will follow to get traffic to your website.
- Once onboard, our team will perform an account setup and thorough keyword research to understand what search terms are most likely to be used by your target audience to look for products and services that your company offers.
- Next, we develop a powerful campaign structure that helps in effective implementation and result mapping process.
- Once the campaign is online, our team of experts implements the right technology and analytical tools to understand the customer touchpoints that drive them towards the final conversion and derive the final results of the whole PPC marketing campaign to be delivered to the clients.