Zee tv – How we took a fan-first approach to increase the reach & engagement!

A 3-phase comeback campaign that involved a lot of snackable digital first content and gamification. We not only broke from the clutter of the competitors who were returning on the same date, but also reestablished the habits of our existing audience.

 

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on Oct 11, 2020 at 4:53am PDT

 

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A post shared by Dolly Singh (@dollysingh) on Oct 11, 2020 at 12:05am PDT

 

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A post shared by Dhvani Bhanushali (@dhvanibhanushali22) on Oct 11, 2020 at 4:02am PDT

 

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A post shared by Nikhil Paralikar (@thetablaguyy) on Oct 11, 2020 at 2:09am PDT

 

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on Oct 11, 2020 at 4:53am PDT

Result:

Campaign reach: FB: 85 Mn, IG: 7 Mn, TW: 1.5 Mn

Follower growth by 48K on Instagram and 7K on Facebook