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Thappad was a thought provoking film right from the beginning. A story which dabbled with a topic which was prevalent in many Indian households. Pre trailer campaign:
In an initiative to engage with the audience, the social media team executed a ‘Thappad Vox Pop’ just prior to the trailer launched. They asked people how is it to be slapped in a relationship. The activity garnered mixed responses stirring conversations leading to the trailer launch.
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Post Trailer release:
The Thappad movie marketing strategy revolved entirely around creating conversations. We emphasized the fact that it is more important to ask the right questions and create awareness.
We released a set of posts or dialogue snippets as a point of view from every character regarding Thappad.
Valentines Day:
Conceptualized by TSBI and Trigger Happy, a parody video starring Taapsee Pannu was quintessential to being like a satire on arranged marriage meetings highlighting the core message of the movie during Valentine’s day.
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Content Collabs: