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  /    /  Shubh Mangal Zyada Saavdhan

Shubh Mangal Zyada Saavdhan

 

Announcement:
We announced the movie with 3 posters on the same day. The endeavor was to get people excited about the movie and the unique plot of the film.
The movie proposition: Jeetega Pyaar Seh Parivaar
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Trailer launch:
The trailer was launched digitally and received amazing response on social media.
Trailer link: https://www.instagram.com/p/B7iN8dpp3Sj/

Post trailer content:
To build on the incredible buzz coming from the trailer we took an innovative approach to keep the trailer alive that resulted in giving us good engagement to the page. Along with this, the ancillary content shot with the actors that gave great reach on social media for the campaign.
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The stand up special:
Taking the promotions a notch-higher, Jeeveshu Ahluwalia had some things to say about the movie that got the cast and audience rolling with laughter.

Dialogue Promos:
Banking on the dialogues of the movie that became very famous after the trailer launch, we made content based on it and got people to re-enact those scenes on Tik Tok.

Topical:
We constantly leveraged the trending formats on social media and topicality of posts, come what may to keep the film promotions high-octane.
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Character content:
The movie had variety of characters so to portray them we shot few videos in a WhatsApp chat rendition with them that brings out the essence of those character.
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Republic Day:
We celebrated republic day in a different fashion by respecting the amendments made during Republic Day and making people aware about the new amendments. The video and the image of Ayushmann Khurrana holding 2 flags received great response.
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Valentine’s Day:
When a movie is based on love that too with a twist, how can the we not leverage Valentine’s day. Continuing with the storyline, we shared a short video where Ayushmann aka Kartik was seen alone only to find Aman serving him a cup of chai on the day of love.
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Meme campaign:
We began a meme contest. As we gave the audience a set of template, they went gung-ho on it and tagged the movie.
Link: https://twitter.com/Smzsofficial/status/1229807569616752640?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1229807569616752640&ref_url=http%3A%2F%2Fwww.socialsamosa.com%2F2020%2F02%2Fshubh-mangal-zyada-saavdhan-movie-marketing-a-zyada-message-to-remember%2F

 

Unique content:
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Countdowns:
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AK Monologue:
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Collabs:
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TVF:

Screen Patti:

 

Song promotions:

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