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  /    /    /    /  How we gave an audio story a visual aid through films for Pratilipi FM

How we gave an audio story a visual aid through films for Pratilipi FM

Communication Challenge:

For a brand that is into production of the new and yet evolving art of audio stories it is  a challenge to make an enticing promo that make a connect with the audience and make them click on the ever showing Watch/Listen Now button.


Rather than just giving bits and pieces of the story in a trailer format we wanted to build a mystic air around the lead character who carries the weight of the narrative on her shoulder and then through another promo give a taste of what’s to come through giving a visual aid to just the right amount of part of the first episode to make the viewers listen to what happens next.