Pogo – How we drove tune ins for a new show by creating relatable moments
 

For the launch of Pogo TV’s all new show LambuG TinguG, the challenge was to attract the new audience. We onboarded 2 popular child actors who became the lead characters LambuG & TinguG and created some cute & relatable moments that usually tall & short people experience!

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

Result:

Impressions: 0.9 MN
Reach: 0.5 MN
Engagement: 0.3 MN