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  /    /  Love Aaj Kal

Love Aaj Kal

 

It all commenced with the trailer launch on 17 January 2020 across all social channels.

Trailer launch:

Link:

 

Post trailer content:

We did some interesting content once the movie released.

Links:

 

Song releases:

Shayad:

Shayad was the first song of LAK and it was sung by Arijit Singh. We shot content with Sara and Kartik in which they contemplated about the ‘shayad’ in their relationship.

Links:

 

Haan Mein Galat:

To create a buzz for ‘Haan Main Galat’, we initiated an activity with dance influencers across India called ‘Release the Headphones’. Just a day before the song release, the influencers put forth a video without any sound in it. The idea was to generate curiosity and get the audience to guess the song.

 

View this post on Instagram

If you tell us this song ain't gonna be a party starter and we believe, then 'Haan Main Galat' Release the headphones with @thebomsquad_official, tomorrow and #DoItWithATwist @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @ipritamofficial @sonymusicindia ——————————————————- #Repost @thebomsquad_official • • • • • • Trying to increase the Volume 😏 . Humara twist bhi cool aur yeh gaana double cool ! Release the headphones tomorrow to know what's got us twistin' and don't forget to #DoItWithATwist. #LoveAajKal . HAAN MAIN GALAT song out TOMORROW Silent BOMs 💣 – @svetanakanwar @radhikamayadev_ @rawshini @vedikaagarwal . 🎥 – @gawdesslike . #thebomsquad . . . . . . . @saraalikhan95 @kartikaaryan @sonymusicindia @maddockfilms @imtiazaliofficial @wearewsf @reliance.entertainment @officialjiocinema @officialjiostudios

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Aapko confuse karaya, bada maza aaya! The headphones come off tomorrow! So, don't forget to #DoItWithATwist along with @aadilkhann Haan Main Galat – Song Out Tomorrow @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @ipritamofficial @sonymusicindia —————————————————————— #Repost @aadilkhann • • • • • • Mumbai, Maharashtra Never getting tired of this song or twisting to it. Curious to know what it sounds like? Well, the headphones come off tomorrow #DoItWithATwist #LoveAajKal . Haan Main Galat Song Out Tomorrow . @kartikaaryan @saraalikhan95 , @imtiazaliofficial @maddockfilms @wearewsf @reliance.entertainment @officialjiostudios @officialjiocinema @sonymusicindia

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And all we do..all we do is..wait! Ps. The headphones come off tomorrow. #DoItWithATwist along with @dhanashree9 Haan Main Galat – Song Out Tomorrow @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @ipritamofficial @sonymusicindia ———————————————————– #Repost @dhanashree9 • • • • • • Checking your volume level ? Well the headphones will be out tomorrow cuz Haan Main Galat song is releasing tomorrow 💛 Love Aaj Kal with @kartikaaryan @saraalikhan95 #doitwithatwist challenge Stay tuned for my video 🔥🔥🔥 @maddockfilms @imtiazaliofficial @sonymusicindia @reliance.entertainment @officialjiostudios @wearewsf . . . . #dhanashreeverma #kartikaaryan #saraalikhan #loveaajkal #dance #choreographer #youtube #youtuber #dancer #bollywood #haanmaingalat

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There's only one solution to this confusion: Headphones off! Par woh toh sirf kal hoga! So until then #DoItWithATwist along with @kings_united_india Haan Main Galat – Song Out Tomorrow @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @ipritamofficial @sonymusicindia ——————————————————————– #Repost @kings_united_india • • • • • • Mumbai, Maharashtra Humara twist bhi cool aur yeh gaana double cool! 'Haan main galat' out tomorrow. Release the headphones tomorrow to know what's got us twistin' and don't forget to #DoItWithATwist. #LoveAajKal @MaddockFilms @wearewsf @reliance.entertainment @officialjiocinema @kartikaaryan @saraalikhan95 @imtiazaliofficial @sonymusicindia

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This was followed by the release of the song.

View this post on Instagram

There's only one solution to this confusion: Headphones off! Par woh toh sirf kal hoga! So until then #DoItWithATwist along with @kings_united_india Haan Main Galat – Song Out Tomorrow @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @ipritamofficial @sonymusicindia ——————————————————————– #Repost @kings_united_india • • • • • • Mumbai, Maharashtra Humara twist bhi cool aur yeh gaana double cool! 'Haan main galat' out tomorrow. Release the headphones tomorrow to know what's got us twistin' and don't forget to #DoItWithATwist. #LoveAajKal @MaddockFilms @wearewsf @reliance.entertainment @officialjiocinema @kartikaaryan @saraalikhan95 @imtiazaliofficial @sonymusicindia

A post shared by Maddock Films (@maddockfilms) on

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Headphones off, Twisting on! 🔊#HaanMainGalat Song out now. #DoItWithATwist #LoveAajKal @aadilkhann @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @sonymusicindia @ipritamofficial Location courtesy – Kings Studio ——————————————————– #Repost @aadilkhann • • • • • • Mumbai, Maharashtra YE TWIST KAISA LGA?🔥 The headphones are off and your wait is over! Now, do what you gotta do and #DoItWithATwist. #HaanMainGalat song out now. #LoveAajKal @kartikaaryan @saraalikhan95 @maddockfilms @reliance.entertainment @officialjiostudios @wearewsf @ipritamofficial @officialjiocinema @sonymusicindia #kartikaaryan #saraalikhan #aadilkhan Location courtesy – Kings Studio

A post shared by Maddock Films (@maddockfilms) on

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Headphones ab jaa nikle, ab tu twist karna seekhle! #HaanMainGalat Song out now. #LoveAajKal #DoItWithATwist @thebomsquad_official @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @sonymusicindia @ipritamofficial —————————————————– #Repost @thebomsquad_official • • • • • • Had such a blast Dancing with these two Super Duper Fun Artists, @kartikaaryan @saraalikhan95 so much energy and Masti 😍💃 . The wait is over! Remove your headphones now and make sure you #DoItWithATwist. #LoveAajKal '#HaanMainGalat' Song out now. @vijayganguly your Choreographies are always BOM😍 . Performers – @svetanakanwar @radhikamayadev_ @rawshini @vedikaagarwal . Filmed and Edited by @gawdesslike at @kings_united_india Studio . . . . @sonymusicindia @maddockfilms @reliance.entertainment @officialjiocinema @officialjiocinema @ipritamofficial @imtiazaliofficial @wearewsf . . . . . . . . . #theboms #thebomsquad #dancecover #dancevideo #collabvideo #collaboration

A post shared by Maddock Films (@maddockfilms) on

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A story with a Zoe twist!😦💓 #HaanMainGalat song out now – (Link in Bio) DoItWithATwist. #LoveAajKal @aashnahegde @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @sonymusicindia @ipritamofficial Location courtesy – Kings Studio ———————————————————— #Repost @aashnahegde • • • • • • Didn’t expect this Twist😟🙊 . Guys do the #DoItWithATwist Challenge on Haan Main Galat! Will check out all your videos. #HaanMainGalat @kartikaaryan @saraalikhan95 @sonymusicindia @maddockfilm @wearewsf @reliance.entertainment @officialjiostudios @Imtiazaliofficial #DoItWithATwist

A post shared by Maddock Films (@maddockfilms) on

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The twist craze is raging!💯💓 #HaanMainGalat song out now – http://bit.ly/HaanMainGalat_LAK #DoItWithAtwist #LoveAajKal @sonali.bhadauria @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @sonymusicindia @ipritamofficial Location courtesy – Kings Studio ————————————————– #Repost @sonali.bhadauria • • • • • • Mumbai, Maharashtra Here we go… Haan Main Galat! What a super cool song with a TWIST!💥 Had an amazing time shooting with these two lively souls!💕 #HaanMainGalat #DoItWithATwist #LoveAajKal @MaddockFilms @wearewsf @reliance.entertainment @officialjiocinema @kartikaaryan @saraalikhan95 @imtiazaliofficial @sonymusicindia #loveaajkal2 #promo #bollywood #bollyhop #dance #bollywooddance #dancerlife #dancer #choreographer #sonalibhadauria #livetodance #livetodancewithsonali #collab #saraalikhan #kartikaaryan #saurabhyadav

A post shared by Maddock Films (@maddockfilms) on

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They twist, you twist, we all twist! #HaanMainGalat song out now – http://bit.ly/HaanMainGalat_LAK #DoItWithAtwist #LoveAajKal @tejasdhoke @kartikaaryan @saraalikhan95 @imtiazaliofficial @wearewsf @officialjiostudios @officialjiocinema @reliance.entertainment @sonymusicindia @ipritamofficial Location courtesy- Kings Studio ————————————————— #Repost @tejasdhoke • • • • • • The Kings Dance Studio Andheri #DoItWithATwist with @kartikaaryan @saraalikhan95 @ishpreet_dang . Had a Blast shooting this with the most amazing people. @maddockfilms @wearewsf @reliance.entertainment @jiostudios.offical @kartikaaryan @saraalikhan95 @sonymusicindia @imtiazaliofficial @livedancefit

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Topical trends:

We leveraged on most of the trending formats and even made topical posts and continued generating buzz amongst the target audience.

Links:

 

 

BTS:

Instead of showcasing the usual BTS for the movie, we generated gif posts and memes out of the real-moment during the shoot of the film. These posts were later strategically shared.

 

Unique content:

 

Content Collabs:

We collaborated with content partners for the promotion of the movie.

 

Filter copy:

 

TVF:

 

Rickshawwali: