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It all commenced with the trailer launch on 17 January 2020 across all social channels.
Trailer launch:
Link:
Post trailer content:
We did some interesting content once the movie released.
Links:
Song releases:
Shayad:
Shayad was the first song of LAK and it was sung by Arijit Singh. We shot content with Sara and Kartik in which they contemplated about the ‘shayad’ in their relationship.
Links:
Haan Mein Galat:
To create a buzz for ‘Haan Main Galat’, we initiated an activity with dance influencers across India called ‘Release the Headphones’. Just a day before the song release, the influencers put forth a video without any sound in it. The idea was to generate curiosity and get the audience to guess the song.
This was followed by the release of the song.
Topical trends:
We leveraged on most of the trending formats and even made topical posts and continued generating buzz amongst the target audience.
Links:
BTS:
Instead of showcasing the usual BTS for the movie, we generated gif posts and memes out of the real-moment during the shoot of the film. These posts were later strategically shared.
Unique content:
Content Collabs:
We collaborated with content partners for the promotion of the movie.
Filter copy:
TVF:
Rickshawwali: