The objective was to create a property that was unique and exclusive to the brand, helping them enhance their stature & popularity on Instagram.
We took everybody’s favorite contemporary Bollywood game, Dumb Charades & moulded it into a digital friendly content called “&Charades”.

Result:

Total Views: 1.3 MN +
Total Reach: 5.3 MN +
Total Impressions: 5.4 MN +
Total Engagement: 70 K +
Followers Gained: 4.2 K +