Sony TV – How we used audience love for dance as a driver for participation.
 

Objective:

To announce the return of India’s Best Dancer

To drive audience participation

To engage dance fans

Approach:

For the audience who loves dance, this was the perfect opportunity to test their technical abilities against the best in the country.

We urged the dancers from different art forms to audition and prove themselves as the best amongst the best and carve out a future for themselves with their favourite passion – Dance

Communication Line:
One of the toughest dance shows in the category with a comm line that fits the bill.

‘Dance ke Best ka Ultimate Test’

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on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT