How We Sold Cement Bags Through Facebook Ads For Sanghi Cement

Cement Brands have had a good run up over the last few years in line with increasing cement demand. In D2C business, the decision Maker of Buying Cement brand is always a Mason, Civil Contractor, Engineer or the shop keeper who sells construction Material. During the pandemic, when sales were low we launched a Digital lead campaign to increase our Dealers and sell Cement Bags

We implement 5 Step strategy :

• Created lead campaign keeping in mind Mason, Business Owners dealing in construction Material and Engineer as our core Audience
• Refined Audience as per target markets of Gujarat, Rajasthan & MP
• Implemented a split of open targeting, detailed interest targeting & Remarketing (Customer list)
• Localisation  and Engaging Ads as per target Market
• 3 Stage Call center setup to ensure the TAT is less than 24 Hours to close the lead

Results:

• Monthly Sales of 15 Lakhs (4500 Cement Bags)
• Addition of 8 New Dealers