Alt Balaji – How we shattered stereotypes for alt balaji
 

Objective:

To announce the return of India’s Best Dancer

To drive audience participation

To engage dance fans

Approach:

For the audience who loves dance, this was the perfect opportunity to test their technical abilities against the best in the country.

We urged the dancers from different art forms to audition and prove themselves as the best amongst the best and carve out a future for themselves with their favourite passion – Dance

Communication Line:
One of the toughest dance shows in the category with a comm line that fits the bill.

‘Dance ke Best ka Ultimate Test’

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

Result:

Our approach achieved the following organically through engaging captions, interactive stories, shoutouts & moment marketing!

– 20K+ followers in 6 months

– 38% increase in engagement over a period of 6 months