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For a brand that is into production of ayurvedic medicines for more than 100 years it is a challenge to strike a balance between the age old benefits of the science of Ayurveda and it’s communication to the ever evolving fast paced consumers.
Rather than just aiming to make a direct benefit listing video library of products we wanted to show how certain health issues in extreme exaggerated and funny situations can cause troubles and how Ayurvedic medicines will help in these scenarios. The result of it was 4 funny and quirky films that delivers the USP of the product effortlessly.