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  /    /    /  Zee Vajwa – How we enabled expression for the marathi audience through gifs & reels!

Zee Vajwa – How we enabled expression for the marathi audience through gifs & reels!
 

Zee Vajwa, Zee’s first Marathi music channel, aimed to amplify everyday emotions by creating a ‘mahaul’ with its music & content and building on the brand promise of #ZeeVajwaKshaanGaajwa.

We launched a Giphy page and curated GIFs using popular Marathi phrases. The page got an organic views of 192k in a span of 10 days.

On the launch day of the channel, We started a #FullToVajwa Challenge where the audience had to replicate the steps on the brand’s Sonic Ident.

Result: 100+ entries | 1.8M+ views | 22K+ engagement

 

 

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