How We Conceptualised & Established ‘Sabse Alag, Sabke Liye’ For The Q
 

About The Brand:

Right since it’s inception, The Q has been known for its distinctive strategy that brings the best of digital to TV.

Approach:

While Zara Hatke was the tagline for the brand, we wanted to conceptualize a brand campaign that didn’t alienate the audience because of The Q’s distinctive offering but rather have an all-inclusive approach towards the brand

Brand Film:

For the brand films, we collaborated with Ravi Dubey to establish the promise of ‘Sabse Alag, Sabke Liye’ with Zara Hatke jodi’s (Patient-Doctor, Boss-Employee) who might never be seen together watching content but are together only because they are watching content on The Q.