Instagram – How we combined trends to better engage with audience on the platform!
 

This year, the IPL was virtual. While the matches happened at the stadium, fans couldn’t physically be there to cheer! We combined two trends – Insta Reels along with the ongoing IPL season, created a virtual stadium and encouraged fans to show their fandom & cheer for their favorite teams & players! We onboarded creators from across the country to create reels for their favorite teams and thereby encourage their fans .

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

View this post on Instagram

 

on Oct 11, 2020 at 4:53am PDT

Result:

300+ creators
from all over the
country created
3000+ reels over
50 days of the
IPL season!