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A conversion campaign on Facebook and Instagram promoting its year-end sale was activated with the help of dynamic ads to reach people who were fans of Marvel, Disney and Star Wars.
Through dynamic ads in carousel format, we displayed items that people were more likely to be interested in purchasing and then used the collection format to display a video and a selection of products in each ad.
4.5 X increase in ROAS
Total Reach: 10.3 M
Total Impressions: 10.7 M