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  /    /  Good Newwz

Good Newwz

 

Announcement:
We announced the movie with 3 posters on the same day. The endeavor was to make people excited about the movie and the unique plot of the film.
The proposition was “The Biggest Goof Up of the year”
Poster links:

 

Build up to the trailer:
#GoodNewwzKabDeRaheHo
The poster revolved around the concept of being pregnant and the movie name indicated it was about having a baby so the campaign plan was to make people excited about the trailer and asking a question from them itself #GoodNewwzKabDeRaheHo
Links:

 

#GoodNewwz Contest:
We also conducted a good newwz contest asking people what is the biggest goof up they have done in their life. The winners would get to attend the trailer launch event. The entries poured in and we received almost 10K+ entries across platforms. 10 winners were selected amongst the participants who could attend the launch of the trailer.
Links:

 

The biggest surprise was that the contest winners got a surprise visit from the cast at the trailer launch and their expressions were priceless
Link: https://www.instagram.com/p/B5IQyQUFvgY/

 

Trailer launch:
On the trailer launch day we had a complete actor roadblock on social were Akshay kumar and all the actors were posting content before the trailer launch. Content like arriving to the trailer launch, excited for the trailer launch, look for the trailer launch, etc.
The trailer received a whooping 35mil+ views in 24 hours.

 

Post trailer content:
Innovative way to keep the trailer alive, we launch many such content which and this led to remarkable engagement to the page.
Links:

 

Dialogue Promos:
The dialogues of the movie became very famous after the trailer launch. We built content around it and got people to do the same dialogues on Tik Tok.
Links:

 

Character Intros:
Character intro’s were very important as all 4 characters were unique and they had to be introduced according to the theme of the movie which is funny and keeping the medical element into picture.
We introduced the characters showing their medical reports and also what symptoms they have. The post were release on social by the actors. These were picked up by famous media houses too.
Links to post:

 

Links of media houses PR stories:
https://www.freepressjournal.in/entertainment/bollywood/good-newwz-akshay-kumar-reveals-his-medical-report
https://english.lokmat.com/entertainment/good-newwz-akshay-kumar-shares-his-character-varun-batras-medical-report/amp/
https://www.pinkvilla.com/entertainment/news/good-newwz-poster-kiara-advanis-character-monika-batra-gets-diagnosed-filled-energy-syndrome-488088

 

Build up to the songs:
Chandigarh Mein:
Chandigarh mein was a party song and also amongst the new lyric song in the world of remixes. So we released the song as the party song of the year with it’s unique proposition.
Link:
https://www.instagram.com/p/B5QJ_-Vlp6-/
https://www.instagram.com/p/B5UZWa1FMKx/
https://www.instagram.com/p/B5XL2Hnl1ba/

We were to launch the song at Chandigarh university by riding on the song name i.e Chandigarh Mein. A large number of people took part in the hook step challenge, and the number of participants hit the roof.
Links:
https://www.instagram.com/p/B5SBxGHltC2/
https://www.instagram.com/p/B5VF3Ejl_Vz/
https://www.instagram.com/p/B5VPt-tFNWH/

 

Post release content:
Links:
https://www.instagram.com/p/B5ZhQTqlL8Y/
https://www.instagram.com/p/B5ZtT4EltrV/
https://www.instagram.com/p/B5acCo0lTKm/
https://www.instagram.com/p/B5cmd6FFpQO/

What will the actors bring to the party: We created content around what actors would get to party and what their essentials would be.
Links:
https://www.instagram.com/p/B5cr-p-lkUt/
https://www.instagram.com/p/B5ex6LnFnSX/
https://www.instagram.com/p/B5hTf6ZFdu0/
https://www.instagram.com/p/B5ja8y1lk3c/

 

People from tik tok also participated:
https://www.instagram.com/p/B5ho7qnFk2J/

 

Sauda Khara Khara:
Sauda Khara Khara is an old cult song everyone is aware of. It was anticipated even before the release. We just teased audience and then released the song. We positioned the song as the shaadi song of the year.
Links:
https://www.instagram.com/p/B5kYrZYlwri/
https://www.instagram.com/p/B5nEyMWFW6w/
https://www.instagram.com/p/B5nOePwlhKT/
https://www.instagram.com/p/B5rcX2OFii3/
https://www.instagram.com/p/B5sMPoSFOp9/
https://www.instagram.com/p/B5upoqeFqzI/

 

Maana Dil:
Maana dil was a different release all together as it was an emotional and it marked the reunion of Akshay Kumar and bPraak again after a hit like “Filhaal”. The launch of the song was live to the audience where Akshay Kumar, Kiara, Bpraak and Tanishq Bagchi launched it live on FB.
Links:
https://www.instagram.com/p/B5xCzFIlHKC/
https://www.instagram.com/p/B5xYwVTF8b9/
https://www.instagram.com/p/B5xJ0y9l3HO/
https://www.instagram.com/p/B5xJ0y9l3HO/
https://www.instagram.com/p/B53CIMKlx3i/

 

Laal Ghagra:
Laal Ghagra was the 4th song of the campaign
Links:
https://www.instagram.com/p/B6F2260lrsb/
https://www.instagram.com/p/B6I1dB-FfkQ/
https://www.instagram.com/p/B6I1dB-FfkQ/

 

Milestones and Days:
Milestones and days were celebrated using actors and unique content ideas.
Links:
https://www.instagram.com/p/B5CmSs7lZS_/
https://www.instagram.com/p/B5Xblw9lPgx/
https://www.instagram.com/p/B5o6oO_FZus/
https://www.instagram.com/p/B6SxJGqFtQu/

 

Unique content:
Links:
https://www.instagram.com/p/B563ba4Fba3/
https://www.instagram.com/p/B6AWTFAFfvI/
https://www.instagram.com/p/B6BI60Wlbk-/
https://www.instagram.com/p/B6Db_BrlUc1/

 

Delivery pain test:
The male actors took a challenge of experience labour pain by using a machine and the content raked up remarkable views.
Link: https://www.instagram.com/p/B6CsXKvl3bU/

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