Objective:
To create hype around the third season of Broken But Beautiful and invite app downloads
Approach:
Obsession never ends, it shifts.
We harped on the essence of obsession and combined it with content strategy around the proposition and capitalized on the fan following by introducing various occasions for the fans to feel part of Agastya and Rumi’s journey through contests/ meet & greets
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Our beloved #AgmiArmy, we are just as obsessed with #AgMi as you all are 😍#BrokenButBeautiful3 streaming 29th May on #ALTBalaji@ektarkapoor @sidharth_shukla @realsoniarathee @1111production3 @SaritaTanwar pic.twitter.com/RLfgZBNPL9
— ALTBalaji (@altbalaji) May 12, 2021