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  /    /    /  Alt Balaji – How we created buzz for ‘broken but beautiful’ season 3

Alt Balaji – How we created buzz for ‘broken but beautiful’ season 3

 

Objective:

To create hype around the third season of Broken But Beautiful and invite app downloads

Approach:

Obsession never ends, it shifts.
We harped on the essence of obsession and combined it with content strategy around the proposition and capitalized on the fan following by introducing various occasions for the fans to feel part of Agastya and Rumi’s journey through contests/ meet & greets

 

 

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