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  /  Content Marketing

Content Marketing

In the last decade, the digital marketing industry has made remarkable progress and become a vital component with people’s ability to adapt to online systems, be it transacting, communicating or carrying out business locally or overseas.
Digital marketing consists of a mix of various channels including search engines, websites, social media, email, mobile apps, etc., which are used to promote the brands to connect with potential customers and thus generating business opportunities. However the most common and important thing people overlook among all of these channels is the type of content the brand markets to win over the people’s attention.

What is Content Marketing?
Content marketing can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why is Content Marketing important?
Content marketing forms a crucial part of marketing because it focuses on your customer – not your selling objectives. Content is the beginning of the conversation between brand and consumer, whether that is Instagram, Twitter, Youtube or any other online platform.

How can a business benefit from Content Marketing?

Reaching out to the the ideal audience:

The first and foremost factor to consider before planning a content strategy is to know who you are talking to with the content you create. A good content strategy reaches the right audience and instantly starts the thought process of making a change.

Strengthens customer relationship and reliability:

An engaging content can take your brand to new heights. More consistent your content is, the more customers will start to recognise your brand. The outcome of valued content can help your brand to gain customer’s trust and bring you a long term relationship with your customers.

Building brand reputation:

When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. This is a great way to build a brand reputation in the market.

Optimized Content improves SEO:

A core part of our content strategy is keyword research. By researching the keywords that matter to the audience, brands can develop original and valuable content that drives high-quality traffic to your website.

Building Effective Sales Funnel:

People today are consuming content constantly in different forms. This can be used as an advantage by brands to build a strong sales funnel by placing their content at the right time and on the right channel.

Distinguishable from your Competitors:

The content you create can influence the consumer in choosing your brand over a competitor’s. Focusing on the customer’s pain point, offering them how we can help with our brand USP would incline the customer’s interest towards your brand over your competitors.

Consistent content brings compounding ROI:

The consistent production of content boosts website traffic, and as traffic increases, so do conversions. A good conversion strategy will bring in high quality leads. The better and more consistent the content, the more people will talk about your brand increasing your reach online.

Creating content can be quite a task with the brand tonality, market research, Keyword Research, so on and so forth, which is why here at TSBI, we got you all covered!

How would TSBI benefit your brand?

Market Research For Your Brand:

By studying about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
We would try to understand the brand requirements, goals and customer expectations from the brands, the trends and most relevant keywords to create an optimised strategy and plan the content accordingly.

SEO driven content:

Our SEO experts will help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers. Most of the content strategy we offer is inclusive of the keyword research by industry experts. By researching the keywords on the basis of search volume, Cost per click (CPC), competition and user intent, our team can develop original and valuable up-to-date content so that it drives relevant traffic to your website and generates high quality leads.

Developing Content Strategy:

“A goal without a plan is just a wish” And thus planning content becomes an essential box to tick. Our professional project management team studies your brand and crafts a content strategy which aligns with your goals, internal guidelines and also makes sure a consistent brand voice is maintained across platforms.
We create a calendar taking into consideration various channels, types and tone of content, trends, keywords, date and time to publish the content to yield the maximum number of engagement and conversions.

Content Creation:

TSBI takes pride in not just producing well-researched content but also in narrating your brand’s journey.
From the graphics to the copies, content specialists develop various content pieces that will strongly reflect who you are and appeal to your audience in just the right way. Our content consists of long and short blog articles, social media posts, infographics, case studies, and much more. Our editorial team makes sure every piece of content undergoes proof-reading before it goes live so there is no scope of any content going unattended.

Content Promotion:

Yes you heard it right! We even take care of promoting and sharing the content for your brands over all the distribution channels. We use engagement driven content strategies over various social media platforms to optimise engagement and thus present your brand to a wide audience in the best possible light.
We also use paid strategies, like pay-per-click, to promote your owned media across the web. Social media advertising, for instance,being an excellent content marketing campaign strategy for content promotion.

Constant Evaluation:

We stop at nothing, saying that we mean even after creating the best of the content for you, we aim to regularly monitor and evaluate the content published on your social media platforms to see the overall performance.
By using such analytics and expertise of industry experts, we focus on improving the quality of content and create a revised version of our strategy which would drive more traffic to your website/ page.
Our dedicated team tracks all the essential performance movements and converts them into data so you could see yourself the (ROI) massive difference TSBI made to your brand.