Our Work In Video Production
Don’t believe our words, experience some of our finely crafted stories yourself
Client : Proteinx
Category : Fitness
Proteinx Protein Abhiyaan
Communication Challenge: The people are the strength of this country and their strength comes from protein. We conceptualised and shot the Protein Abhiyaan Anthem for ProtineX India.
Client : Sandu Pharma
Category : Pharma
HOW WE MADE A 122 YEAR OLD BRAND SANDU PHARMA APPEAL TO TODAY’S YOUTH.
Communication Challenge: For a brand that is into production of ayurvedic medicines for more than 100 years it is a challenge to strike a balance between the age old benefits of the science of Ayurveda and it’s communication to the ever evolving fast paced consumer.
Client : Disney
Category : Entertainment
HOW ME MARRIED HEALTH WITH TASTE FOR DISNEY INDIA.
About the brand: Disney India has brought to us an array of stories that teach us something, entertain, and inspire generations.
Approach: The ‘Disney Delicious Minis’ series was headlined by Chef Saransh Goila and Chef Chinu Vaze. With interesting takes on healthy recipes featuring Disney movie references and characters made it a wholesome package for adults and kids alike.
Brand Video: The two brilliant chefs brought their expertise onto our film with their unique takes on classic recipes. Chef Saransh Goila the author, and winner of Food Food Maha Challenge, and Chef Chinu Vaze who is a celebrity Chef, Host, and Writer added her flair to the series of 24 short videos.
Client : The Q
Category : Entertainment
HOW WE CONCEPTUALISED & ESTABLISHED SABSE ALAG, SABKE LIYE’ FOR THE
About The Brand: Right since it’s inception, The Q has been known for its distinctive strategy that brings the best of digital to TV.
Client : Vibha
Category : Non-Profit
HOW WE GOT DONORS CURIOUS THROUGH THE EYES OF A CURIOUS KIDS
Communication challenge: As an NGO, its challenge is raising funds. We needed to strike a chord with the individual donors through great storytelling with the brand TVC in order to motivate them to donate.
Approach: We didn’t want to make the film a sad reflection on the kid’s situation, but a happy, buoyant celebration of his curiosity.
The kid’s inquisitiveness became the hero of the campaign. His inquisitiveness travels a full journey. It is ignored, made fun of and even discouraged, but never truly fades away.
Client : Thailand Tourism
Category : Tourism
HOW WE EVOKED OUR AUDIENCE’S WANDERLUST FOR THAI, AND TOURISM
Challenge: Repositioning the brand in the minds of high value customers; a critical but a long drawn exercise because;
• Premium imagery is not Thailand’s core positioning.
• Seen as a mass product with no unique USP or luxury value
• Myths and perceptions that scare the uninitiated
Client : Canapure Canola Oil
Category : Food
HOW WE GOT INDIA TO SWITCH TO HEALTHY OIL
Communication challenge: Building familiarity for an unknown oil category and build it as a healthy alternative. Build on it’s strength of it’s Canadian heritage
Insight: Canola helps fight cholesterol and aims at being a healthy alternative to olive oil. But unlike olive oil it is fantastic for Indian style of cooking
Outcome: Healthy oil leads to a healthy you. A healthy you gives you the opportunity to do more… it allows you to say ‘CAN’ to everything