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Principal Mutual Fund


  • THE CHALLENGE
  • Tax Saving was always about mundane messaging around saving tax and eventually leads to the brand landing in a blind spot.

  • THE SOLUTION
  • Demonetisation made the honest tax payers of India feel proud of themselves. We called out to all the proud tax paying nation builders to #SaveTaxWithPride

  • THE RESULT
  • Supported by extensive media spends, the brand has seen a 40% increase in web traffic, 30% increase in the leads and registrations and have had close to 10 enquiries now from the distributors