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The Lunchbox

  • Though the movie had won several accolades it didn’t have a big star cast
  • How do you promote a movie to an audience who is usually driven by a big star cast basis just the plot?

  • We tagged along with the Dabawallas in his usual routine and added an extra element to the lunch boxes in the form of a message tag
  • The message tag egged husbands and sons to write a thank you note to their women back home for the lovely food that they send each day
  • The entire journey was recorded, capturing the process and the emotions creating a heart warming video which relived the plot of the movie through the lives of common Mumbaikars

  • Number of Tweets :3,229
  • Number of Accounts Reached : 6,108,411
  • Number of Impressions : 9,542,308

TSBI Case Studies