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Case Studies

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Canapure Canola Oil


  • THE CHALLENGE
  • A market dominated by indigenous oils, now has a new entrant. How do we build Canola Oil as a product of Canada, and as an extremely healthy option.

  • THE SOLUTION
  • We created a proposition called I-Can, derived from Canapure, Canola, Canada and all culminating into the positive effect of good health.

  • THE RESULT
  • Currently sold only though online platforms, the oil brand has seen a surge in social enquiries from consumers and distributors alike.