facebook twitter linkdin instagram

Case Studies

Home | Case Studies
Chiniwood

TSBI Case Studies

  • The BRIEF
  • To engage audience on social media beyond social.

  • THE CHALLENGE
  • People who are highly active on social media have a restricted exposure to other forms of media and require a high amount of interactivity to get them involved.

  • THE CREATIVE IDEA
  • To integrate twitter and live screens installed in Cafes

  • THE SOLUTION
  • Screens were installed in cafes and offices for people to see their tweets live on those screens.

  • THE RESULT
  • We managed to achieve our campaign goal as people were introduced to the property. Even though Chiniwood is a different genre of movies compared to the regular Bollywood and Hollywood categories, we managed to achieve the target with a television rating of 0.4 % .
  • Number of Likes: 8919
  • Number of Comments: 84
  • Number of Share: 59
  • Number of Accounts Reached: 141060
  • Number of Impressions: 213527