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&Pictures Birthday Surprise


  • THE CHALLENGE
  • One year anniversary is a channels milestone.
  • How does one involve the viewer and make it important for them?

  • THE SOLUTION
  • We set up cameras in cake shops and secretely populated a list of things that people who shared their birthday with &Pictures would love to be gifted on their birthday. And when the cake was collected or delivered, the gift was delivered too. The emotions and the moment of surprise was captured in a video and shared with our &pictures’ audiences on YouTube.

  • THE RESULT
  • YouTube views : 1,93,588