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  • The BRIEF
  • To create a buzz about the world television premier of the VarunDhawan starrer "Badlapur"

  • The plot of the movie is quite a serious one. So the challenge was to mellow the tone of the promotions and make it engaging both online and on-ground.

  • Five contestants were chosen through an online quiz on twitter and were teamed with five online influencers who helped promoting the event.
  • Though the event was held on ground, the online audience was also engaged by asking them questions over the social media to help the participants and win prizes.
  • Though the core medium of the Hunt was the Internet, Radio and Print were also used in the promotions of the Hunt!

  • The Inventive nature of the hunt had already made The Badlapur Hunt an instant hit on Social Media.
  • The Hunt was on Twitter Top Trends for India for almost 5 hours.
  • Social Meida was filled with posts about the hunt and answers to the hint questions asked to the online audience.
  • No. of tweets : 17876
  • No. of accounts reached : 8143307
  • No. of impressions : 88354014
  • Trended : 5 Hours
TSBI Case Studies
TSBI Case Studies